There’s a strange trend in crowd finance, and it seems to have something to do with the weather.
This chart shows successfully funded campaigns on Kickstarter since 2010 and – the huge increase in overall volume aside – it shows that the volume of money raised depends on the season, with summer months the most heavily financed, and January and February evidently weaker.
The annual cycle is interesting, as the peak fundraising season coincides with the summer holiday season, reputed to be the most difficult period of the year to finalise deals in traditional finance and business!
What can we learn from this trend? Most obviously, if you’re a business looking to raise, or an agency that supports fundraising, it might be best to pitch your campaign from spring onwards. The cold winter months are best avoided.
We use Crowdsurfer Pro to continually track funding volumes from crowd finance platforms like Kickstarter. You can do the same, enabling you to make better decisions.
For more insights – but no weather forecasting! – check out Crowdsurfer Pro.