News

Half a billion reasons for Crowdsurfer (and counting)

September 28, 2015 • By Emily Mackay


In the last few years, crowd finance has established itself as the new, exciting, socially conscious way to raise and deploy money. Thousands of online money marketplaces for individuals, charities, business, the arts, and much more, have moved many billion of dollars around the world this year alone.

In the last few years, crowd finance has established itself as the new, exciting, socially conscious way to raise and deploy money. Thousands of online money marketplaces for individuals, charities, business, the arts, and much more, have moved many billion of dollars around the world this year alone.

With this growth is a substantial problem of understanding what’s actually going on, particularly when it’s moving so fast and is so fragmented. That understanding is critical to gathering trust and fuelling growth.

The first part of the answer is data. Lots of data. The second, bigger part is turning that raw data into something useful, which is a fairly complex thing to do.

Data is essential in fuelling the education of a market and its observers. Data gives power for both internal and external innovation, helping accelerate an industry into the mainstream. Data upholds transparency and therefore builds confidence and trust. The insight derived from it helps everyone.

Our philosophy in building the world’s data utility for crowd finance is to build for multiple purposes and support a range of needs and activities. It’s the tool for understanding, promoting, progressing and contributing to a phenomenal movement in a more open financial world.

For the platforms themselves, this data utility offers a way of saving precious budgets and time, and benefiting from costly data engineering to bring industry insight to them. It does away with the need to address time-consuming, piecemeal requests for information, gets the information flowing, and brings innovators to support marketplace balance and growth.

We’re about half a billion data points into our journey, mapping billions of dollars, millions of raises and hundreds of crowdfunding and P2P platforms across the world. Our data already covers equity, debt, rewards and charitable transaction types (in fact 14 in total) and our dashboard is making sense of it. Find out more from www.crowdsurfer.com.

Emily Mackay